Description
Find the minimum return on ad spend (ROAS) and the maximum cost per order each product can afford after product cost, fulfilment, fees and returns – before ads start losing money.
- Automatic summary: Products, Average break-even ROAS, Lowest break-even ROAS, Products not viable for paid ads
- Calculated for you: Profit per order before ads, Break-even cost per order, Break-even ROAS, Target ROAS (for net margin)
- Example rows and a step-by-step "How to Use" sheet
Instant download (.xlsx). Works in Excel 2010+, Excel online, Google Sheets, Numbers and LibreOffice. Works with any currency.
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